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WEB HOSTING SERVICES

The hosting service is the service that stands behind every website on the globe. It’s the combination of server disk space and service which allows for a site to available online. Learn more about the hosting service in our dedicated article.

WHAT EXACTLY ARE SHARED HOSTING SERVICES?

The website hosting packages offered by Triple O Hosting are configured to match the necessities of both beginner users and proficient users. Here we will present you with a review of our shared hosting plans, so that you can explore them at your convenience and choose the most appropriate website hosting plan for your online diary, Content Management System-powered website, online photo gallery, web shop, message board or plain HTML-based web site. Each of our website hosting packages has something exclusive to offer – a one-click popular free script activation, free marketing tools, a free-of-cost website builder and free website templates.

A FAST, STATE-OF-THE-ART HOSTING CONTROL PANEL

One really big plus of our shared shared hosting packages is the user-friendly web hosting Control Panel. It is at least 4 times quicker than the cPanel hosting Control Panel, which is employed by the majority of the web hosting service providers. Besides, there is no need for you to cover any additional taxes so as to get this hosting Control Panel. All you need to pay is the actual price of the hosting package, which starts from $3.25/mo.

A NUMBER OF DATA-CENTER FACILITY OPTIONS

We give you the chance to select from a number of data centers located on different continents – Steadfast in Chicago, USA; Pulsant in London, United Kingdom and SiS Group in Sydney, Australia. Thus, clients from all over the globe can choose the data center facility, which is closest to their location or to their target audience so as to achieve faster connection speeds.

Increasing Online Reach, Generating Business leads and Boot business sale

DOMAIN NAMES

A domain name is a requirement in today’s world. The domain is the name of your site and is what visitors will use to reach your website. Learn more about domain names and their importance in our detailed article.

DOMAINS DEFINED

Registering or transferring a domain with Triple O Hosting is a swift, easy and cost-effective process. All you need to do is merely fill in the domain that you wish to register or transfer, select the desired top-level domain name from an array of Top-Level Domain extensions and check if the domain name is available for registration or transfer.

You will get the domain name search results almost instantly and will have the option to proceed with the registration process – to specify the WHOIS information and complete the domain name registration/transfer request. At the end of the page, you will have to confirm that you consent to all applicable terms of use. Besides, it would be a clever idea to take advantage of the identity protection service and secure your personal data listed in the WHOIS database.

As soon as our sales department validates your order, your domain will be registered or the transfer process – started. You can take advantage of attractive multiple-year registrations and renewals to ensure your ownership of your domain for a lengthy interval of time.

Additionally, if you transfer a domain registered with another domain name registrar, you have to point your domain to our default nameservers. This will permit you to host your domain name under your domain name hosting account during the domain name transfer process. If you don’t do that, the domain will stay inactive until the transfer procedure is completed.

DEDICATED HOSTING

What are dedicated servers and how can they assist you grow your website? How to select the ideal dedicated hosting server for you?
See what are the differences between dedicated web hosting and shared hosting.

EXPLANATION OF DEDICATED SERVER HOSTING

At Triple O Hosting, we are famed for being an excellent web hosting provider. Our hosting services strike an ideal balance between cost and quality. You can see for yourself and take a glimpse at our domain prices, as well as at our hosting (starting at $3.25 a month) and VPS hosting prices (our OpenVZ VPS plans start at $12.00 a month). The dedicated server offered by Triple O Hosting are no exception to the rule.

PREMIUM HARDWARE FOR YOUR RESOURCE-CONSUMING SITES

Our low-priced dedicated hosting servers represent the perfect hosting platform for your heavy resource-requiring sites and online/offline apps. All dedicated hosting web server packages offer powerful hardware architectures (multi microprocessors, a rock-solid network connection (Gigabit network interface cards), 1 dedicated IP and huge disk drive storage space, web traffic and RAM allowances for your ever-growing web hosting requirements. Each and every dedicated server is backed up by a 99.9% uptime SLA and is set up on your behalf free of charge.

PLENTY OF SOFTWARE FOR YOUR DEDICATED HOSTING SERVER

Aside from the robust hardware, you will be able to choose a desired OS for your dedicated hosting server and install any software supported by it owing to the full root-level access you gain. With all dedicated server hosting, we also offer a cost-free eNom domain name reseller account and the ClientExec billing system for your reseller needs. Besides, you can take advantage of a free-of-charge web hosting Control Panel installation (Hepsia or DirectAdmin) or install cPanel as an upgrade.

ADDITIONAL BONUSES AND UPGRADES

Technically proficient dedicated server clients are offered NodeJS, PgSQL and InnoDB support. Furthermore, if you maintain a data-loaded web site, you can take advantage of the Memcached memory caching system and the Varnish Cache web accelerator, which will reduce the server load. On top of that, your website’s content will be served much quicker.

In case you need support managing your dedicated server, at Triple O Hosting we provide additional managed services, including weekly OS updates, backups, as well as custom software activation and script troubleshooting procedures. All these services are offered during the registration procedure, but you can also order them from your Dedicated Plan.

Increasing Online Reach, Generating Business leads and Boot business sale

WHAT IS CLOUD HOSTING?

Cloud hosting is something relatively new to the hosting space and most people don’t really get what cloud hosting really is about.
At Triple O Hosting, we will demonstrate you everything you need to understand about cloud web hosting.

HOW CLOUD WEB HOSTING WORKS

What is cloud web hosting really? The term ‘cloud’ seems to be quite modern in today’s IT, World Wide Web and web hosting parlance. In spite of that, just a select few really know what cloud hosting is. Probably it is a fine idea to educate yourself about cloud web hosting services. To make a quite long story short, we will firstly disclose to you what cloud hosting is not.

  1. CLOUD WEB HOSTING IS NOT CONFINED TO A REMOTE DISK STORAGE ONLY.
  2. Furnishing a remote file storage solution, which comprises one file storage appliance for all clients, does not convert any specific hosting company into an actual cloud web hosting vendor.

The cPanel web hosting companies name the ability to supply remote disk storage services a cloud web hosting solution. Up until now there is nothing wrong with the cloud classification, but… we are talking about website hosting solutions, not remote data storage services for personal or business needs. There’s always one “but”, isn’t there? It’s not sufficient to name a shared hosting service, powered by a one-single-server web hosting environment, just like cPanel, a “cloud web hosting” service. That’s because the other pieces of the entire web hosting platform must be operating in exactly the same way – this does not refer solely to the remote data storage. The rest of the services involved in the whole hosting procedure also must be remote, separated and “clouded”. And that’s very tough. A very small number of web hosting distributors can actually do it.

  1. IT ENTAILS DOMAIN NAMES, E-MAIL ADDRESSES, DATABASES, FILE TRANSFER PROTOCOLS, CONTROL PANELS, ETC.

Cloud web hosting is not restricted to a remote disk storage exclusively. We are discussing a web hosting service, serving lots of domains, sites, e-mailbox accounts, etc., are we not?

To call a hosting service a “cloud web hosting” one takes a lot more than distributing simply remote file storage mounts (or maybe physical servers). The electronic mail server(s) must be devoted solely to the electronic mail linked services. Performing nothing different than these particular assignments. There might be just one single or possibly an entire set of email servers, depending on the total server load produced. To have a real cloud web hosting service, the remote database servers should be working as one, regardless of their real quantity. Executing nothing else. The same is valid for the customers’ web hosting Control Panels, the FTP, and so on.

  1. THERE ARE CLOUD DOMAIN NAME SERVERS (DNSS) TOO.

The DNSs (Domain Name Servers) of a genuine cloud web hosting distributor will support numerous data center facility locations on different continents.

Here’s an instance of a Domain Name Server of a genuine cloud web hosting corporation:

  • dns1.tripleohosting.com
  • dns2.tripleohosting.com

If such a Domain Name Server is provided by your hosting supplier, it’s not a guarantee that there is a cloud web hosting platform in use, but you can absolutely be confident when you observe a DNS like the one underneath:

  • dns658.hostgator.com
  • dns659.hostgator.com

that there isn’t any cloud web hosting service. This type of Domain Name Server simply shows that the hosting platform in use is one-server based. Probably it’s cPanel. cPanel is a one-server hosting solution and has a market share of more than 98 percent. In cPanel’s case, one single physical machine is responsible for all web hosting services (web, electronic mail, DNS, databases, FTP, hosting CP(s), web files, and so on).

4.REMOTE FILE STORAGE – THE WARPED DESCRIPTION OF CLOUD WEB HOSTING.

So, a cloud web hosting solution is not limited solely to a remote file storage service, as numerous hosting providers wish it was. Unfortunately for them, if that was the case, most of the file web hosting service providers would have been categorized as cloud hosting ones a long time back! They are not referred to as such, as they simply furnish file hosting solutions, not cloud web hosting services. The file web hosting platform looks indeed quite plain, when compared to the web hosting platform. The remote disk storage platform is not a cloud hosting platform. It cannot be, since it’s simply one small part of the entire cloud hosting platform. There’s plenty more to be discovered in the cloud hosting platform: the web hosting Control Panel cloud, the database clouds (MySQL, PostgreSQL), the Domain Name Server cloud, the FTP cloud, the e-mail cloud and… in the near future, probably a bunch of brand new clouds we currently are not informed about will appear out of the blue.

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BEST HOSTING

What is the best hosting plan for you and your website? How to select the best hosting provider? Should you pick a VPS or a dedicated server? Learn all that you must know with this hosting article.

TOP HOSTING PLANS

There are different kinds of shared hosting accounts suitable for different web sites in regard to the resources or the shared hosting environment they demand. To select the most relevant shared hosting service for your web page, you have to calculate what server-side software it needs, how many visits per day you anticipate at the start and in the future, as well as any other specific requirements that may need to be satisfied.

SHARED WEBSITE HOSTING – POSITIVE POINTS

The most adequate alternative for small scale online portals with a few hundred or several thousand viewers is a shared hosting account. With this type of web site hosting, each customer pays only for their account, which reduces the total price per person significantly. There are different web hosting accounts varying from one host to another, delivering different amounts of web storage space and web traffic, different email box account quotas and so on. The plus is that you can order an account that will offer the features your site really needs. You will not need to pay plenty of money for an account you will not make use of, or wind up with a small sized account that cannot shelter the web portal. We, at Triple O Hosting, offer a large collection of shared hosting accounts suitable for personal or small business pages that even offer pre-installed script-based systems like Joomla, Mambo, Drupal or WordPress – to render things easier. If you begin with a cheaper package and you require more functionalities, upgrading to a more feature-rich package demands only a mouse click.

SHARED HOSTING – WEAK POINTS

A drawback of the shared web hosting environment is that the web servers have some software platforms installed on them and you are unable to activate new software platforms. Some web pages, especially web stores, require software applications to be present on the web server for them to function, and with a shared hosting package, you can activate solely software that does not demand root-level access.

VIRTUAL WEB SERVERS AND DEDICATED WEB HOSTING SERVERS

For online portals that request full server root access, or if your web page has many thousands or even 1 000 000’s of daily viewers, what you demand is a VPS hosting or a dedicated server. A virtual server is a virtual imitation of a dedicated web server and it runs in precisely the same manner.

VIRTUAL HOSTING SERVERS

Both environments generally provide full root-level access and can be restarted via a software tool by the customer, independently from the web hosting supplier. Analogous to the shared website hosting packages, the VPS hosting and the dedicated web server hosting accounts involve different functionalities based on what the web hosting company has to offer. A Virtual Private Server account includes guaranteed storage space, RAM and CPU usage quotas that can at times be enhanced for short spells of time in case there are available system resources on the physical server. With a dedicated web hosting server, the only limitation is the hardware architecture it is using, and it can be configured by changing or appending components. A virtual private web server is simpler to cope with as it involves a virtualization platform, which can be used to restart it, to install software applications, check statistics, etc. The administration of a dedicated web server is more complicated, so such a solution would rather be used by competent customers.

DEDICATED WEB SERVERS

Yet, given hosting firms provide managed dedicated hosting services where they execute dedicated web server management procedures instead of the client. This can be a part of package or an additional option.

BEFORE YOU CHOOSE…

Picking the top hosting package is essential as it can influence the stable operation of a web site. Before opting for a plan, weigh the pros and cons, survey thoroughly all the requirements for the web portal to perform properly, particularly if it is script-powered. And if you are still unsure which is the best shared hosting service for you, consult with our live chat operators or call us – our sales representatives will be happy to help you and answer all your questions.

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AFFORDABLE HOSTING

Low-cost or affordable web hosting doesn’t mean underpowered web hosting. In today’s world, many hosting providers lower their pricing to attract more clients. Learn what is the difference between affordable hosting and downright bad hosting solutions.

LOW-COST WEBSITE HOSTING SOLUTIONS

As the IT business evolves all the time, brand new cheap hosting solutions are introduced to make web page creation and administration simpler than ever. A shared hosting plan with the smallest hard disk storage space and monthly bandwidth amounts used to cost 10’s of dollars per month, but at present, some providers provide unlimited packages for just a fraction of this price, allowing persons and small-scale corporations to take their place in the online world.

CHEAP, DEPENDABLE SHARED HOSTING PLANS

The invention of more robust configurations and the allocation of different tasks between several web hosting servers permit service providers to offer quality, yet cheap hosting solutions. With a shared hosting account, every client gets an account on a hosting server and because a number of other customers share the very same server, the price of the account is quite low. Based on the specific provider, there may be web storage space, traffic or CPU load limits, but because of the immense rivalry on the market and the aforesaid distribution of tasks, most leading corporations offer unmetered feature plans. The most common limitation is linked to the central processing unit load, and such a quota restriction is a way for the supplier to ensure that all accounts on the hosting server will have sufficient resources and that if a single account overloads the web server, it will not have a bad effect on the other ones, inducing all the online portals on the web server to go down. A shared hosting plan can be utilized for any small or medium-sized page – from a personal weblog, to a forum or a small-sized online storefront.

AFFORDABLE VIRTUAL PRIVATE SERVERS

For more famous online portals that get thousands of hits every day, there is also a modestly priced, robust solution – a VPS hosting. With this kind of cheap hosting, there are just a few accounts on a physical machine, which still maintains the price quite affordable in comparison with a dedicated server hosting. Each private virtual web hosting server has sufficient resources that are much more than those of a shared web hosting package, which makes it achievable for people to create big web shops, e-learning web pages with hundreds or thousands of visitors, and sizable corporate websites. Similar to the shared website hosting plans, the VPS plans have one or more features with a pre-defined quota, which ensures the flawless operation of the other accounts on the server. The advantage of the VPS web server is that the client has full root-level access, i.e. services can be started and ceased, any software program can be activated, and the server can be restarted using a virtualization tool, also popular as a container. Since some script-based portals request supplementary server-side software to be activated, having root-level access is fundamental factor for these pages to run flawlessly.

A VARIETY OF WEB HOSTING CONTROL PANEL ALTERNATIVES

The web content is managed through a web hosting Control Panel just as any shared package. The web hosting Control Panel types vary on the basis of the website hosting corporation, but the most popular ones are Hepsia, cPanel, Direct Admin, Plesk and H-Sphere, and they all give you the necessary functionalities to maintain your websites, to set up and handle files, databases and emails, add password defended areas, install scripts through a script-installer platform, and observe web traffic statistics for your domain names. Regrettably, only Hepsia offers domain registrations, transfers, renewals and plenty of domain name administration options, through a remarkably easy-to-use section called Domain Manager.

AFFORDABLE CLOUD SHARED HOSTING PLANS BY TRIPLE O HOSTING

With us at Triple O Hosting, you can examine and evaluate different cloud website hosting packages and website hosting services. We offer reliable website hosting services on rock-solid web servers at surprisingly low prices, so you can get all you need for your online presence – a hosting plan, domains, and, if you own a web store, you can also have an SSL certificate. All these solutions are effortlessly administered through a single Control Panel software platform.

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How to generate leads

THE MARKETING FUNNEL
The marketing funnel is a way to describe how prospects evolve to become real customers. There are three parts to the marketing funnel:
• Top of Funnel (New Leads),
• Middle of Funnel (Potential Customers),
• Bottom of Funnel (Either to buy or do business).

Leads generation is mainly about generating as many new leads as possible that is; filling the funnel to the brim with quality leads. Robust and strategic marketing is key to a successful leads generation task. Strategic marketing help generates buying interest in a particular products and services.

The best marketing strategy is to go to where your customers are. In this digital age, 3.96 billion people use social media today, which accounts for roughly half (51%) of the global population. On the average, global internet users spent 144 minutes on social media sites every day. Building a functioning website that is search engine optimized for your company is a step in the right direction. This is the foundation for leads generation strategies which will extend to include social media, blogs, and email campaigns that will generate inbound leads and drive traffic back to your site. Making sure you set up leads magnet and landing pages that will effectively convert leads into buyer.

GENERATING INBOUND LEADS
Outbound marketing is about proactive outreach. It includes television commercials, print advertisements, internet banners, email lists, and cold calling. By contrast, inbound marketing is about discovering potential customers and engaging that with value added information and resources that will help them become interested in your business.

A proven strategy to generate inbound leads, is to publish content that will add some value to the readers and as a result draw them to your brand. Inbound marketing strategies like blog posts, e-books, and social media content have proven to be a highly effective means of generating high-quality leads at a much lower cost than most outbound marketing tactics. Keep in mind that the consumer behavior constantly fluctuates and thus have ripple effect on the opportunities for inbound marketing. As a result it is vital to periodically review your leads generation strategies and evolve with the changing time and behavior of the customer.

SOCIAL MEDIA LEAD GENERATION
A major pointer to a successful leads generation via social media is paying attention to the wave on information that is circulation the social media at a every point in time. Observing your target audience or a particular demography via social media can be a key to uncover ‘viral’ topics that is generating the most interest. You can also strategically locate key words in other people’s post that may otherwise suggest their interest in your products or services. Once you have gathered insights through ‘social listening’, you can identify what topic you will need to build you content on and create content that speaks to your intended audience. It is always a good idea to include a call-to-action link or button.

B2C AND B2B LEAD GENERATION
The fundamental of most B2B companies is managing the customer journey, and every journey starts with lead generation. Research shows that 69% of business buyers expect tailored buying experiences. Helping customer make a buying decision. Not everybody who works into a physical store know exactly what they want or need. The reason we have floor staff is to help buyers find what they are looking for and or make a buying decision. Likewise, the internet is a global store where we help individual make a trusted buying decision. We introduce a product or service, with its buying benefits and let them know that buying can be seamless and simple.

Technology is evolving to provide answers for companies of all sizes. Strategic business consultants are quick to point out that, regardless of a company’s IT maturity level, management can take the company to the next level with a well-planned cycle of improvement. In today’s environment, there’s no reason why Small and medium business can’t use the same type of technology that serves large enterprises.

The best content strategy for B2B lead generation is to give your audience opportunities to take action and improve their own businesses. By using your data to find the right prospects and giving them helpful advice, you’ll position your brand to consistently add value to the businesses of your ideal leads.

LEAD MANAGEMENT
Following Leads generation is leads management, this is process of identifying new leads, qualify them, and then gradually guide them to a trusted buying decision. In leads management, we help leads learn more about a product or service, about industry trends, and about successful customers they can relate to. Engaging and educating prospective customers is the core of lead management and nurturing.

LEAD NURTURING
Lead nurturing refers to what you do as a business owner that betters the life of your leads and help them make prosper or make informed decisions. Some leads require regular emails, while others will require quick responses on social media, some may require that ‘you to pick up the phone’ and have a conversation about your product or service. It is crucial to develop an effective lead nurturing strategy it always pays off on the long run. Companies that excel at lead nurturing generate more sales-ready leads at lower cost.

LEAD MANAGEMENT COOKIES
Lead management cookies helps companies generate new leads and keep track of who they are, how to reach them, and how they were found in the first place. This cookie captures information at the leads point of contact with your organization website, leads magnet or email. Collecting data about how potential customers interact with your product or service online allows you to tailor a one-to-one customer strategy that helps your company focus on qualified sales leads, and work at increasing that number via automated customer relation or lead nurturing.

WHAT WE DO AT TOS – TRIPLE O SOLUTIONS
We work smart to generate new leads, qualify them, nurture them. This process fills your ‘business bread basket’ with residual clientele. When we fill your business bread basket with quality leads, it helps you actively close deals, generate revenue and ultimately boost your business sales.

SCORING AND GRADING
The moment you start generating leads in your marketing funnel, you should start qualifying them to see which ones are worth additional time and effort. Lead scoring and grading technology can automatically calculate a lead’s value to your company – score and likelihood of becoming an active customer – grade.

Lead scoring is based on a prospect’s online activities, not just on your website alone but generally on the internet (Global Market). These activities indicate their level of interest. Lead grading is based on key factors pertaining to individual prospects, such as their location, industry, or company size. By using lead scoring and grading technology we help you generate high-quality leads (profile the leads) and you reach out to the right lead at the right time. This process helps you rationalize leads for sales, eliminating the need to comb through a ‘stream of leads’ and be guessing which leads are right for sales.

ROUTING LEADS
Once your ‘business bread basket’ is full of high-quality leads, you can begin to make sales because people are constantly looking for ways to satisfy their needs and vices (unending are the needs of mortality). Lead routing is not just assigning leads to a suitable sales rep that will guide them through a successful transaction but about approaching the leads with the solution to their needs or the product satisfy their vices.

Leveraging Lead management technology can help create fixed assignment rules based on lead qualification criteria, and generate automated reports on leads status, interest and sales team performance.

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Understanding Leads Generation

Looking to The Future
The successful business marketing approach in recent years won’t work as well in today’s digital world. Building a brand, responding to customer expectations, and developing a strong competitive advantage are within reach of businesses that leverage technology and take advantage of digital transformation. Thanks to this information technology, most customers know what they want, who they want it from, and what they want to pay before they buy. Growing your business means reaching potential customers and guide/ help them to make up their minds to buy from you. The strategy in reaching this potential customer is called leads generation.

According to the sixth State of Marketing report from Salesforce, 32% of marketers own lead generation and 65% contribute to it:
• Marketing leads,
• sales effectiveness, and
• customer acquisition costs
are the most important metrics for measuring lead generation success. Let’s take a closer look at how lead generation works, and how robust strategy can help us grow your business.

What Is Lead Generation?
Leads are people who are potentially interested in buying a particular product or service. Lead generation lets you reach potential customers early in their buyer journey, so you can earn their trust, build a virtual relationship with them and guide them to make a buying decision with you.

Digital Lead Generation
we can generate leads based on specific criteria and demography. Companies and Businesses accumulate information about their key prospects and tailor marketing strategies, messaging, and sales pitches to make the conversion and boost sales. This is achieved via digital channels, using a combination of inbound and outbound marketing strategies.
Considering that over 95% of the buying population spend most of their time online, developing a strong digital presence is a key part of lead and pipeline generation. This is best achieved via inbound marketing strategies such as content marketing, opt-in forms, and search engine optimization. All of these approaches combine, drive prospective customers to your website. Technology has made it easier for companies to understand and target prospects. With the right data, you can tailor your online presence to your buyers’ needs and set the stage for successful business outcomes.

Clarifying Leads Generation
Once interested customers engage with your brand or services, they are looking for something more than an old-fashioned sales pitch. They want to trust your brand and feel good about buying what you’re selling. In Business-to-consumer and Business-to-Business marketing, the onus on you to gain the customer trust and build a virtual relationship with them. This is the summary of lead generation and the customer’s journey to purchase. Customer’s journeys may vary across the industry however, managing the journey is about turning each prospect into long-term customers. Every customer journey starts with a lead. Leads generation is about using the right channels to find high-quality inbound and outbound leads and building a buying relationship with every individual prospect. According to Salesforce’s State of Marketing report, the top three channels with the highest lead generation ROI are social media, customer communities, and paid search engine marketing. Better leads yield more consistent sales and business growth.

The Five Different Types of Leads
Comprehending the five different types of leads can help marketing and sales strategy personnel on how to generate leads and work grow any business.
• New Leads are potential customers that you have knowledge of. This could be customers who visited your website and entered their email address, stopped by your booth at a trade show, or walked into your store and signed up for a mailing list.
• Working Leads: These are potential customers with whom you are constantly in contact. Either by newsletters, following you on social media, or actively chatting with you on the phone.
• Nurturing Leads: These are potential customers who may not be interested in your product or services at the moment but might be in the future. Keep in contact with these leads by sending them additional information like newsletters, product announcements, or upcoming webinar schedules so they remember your company when it’s time to buy.
• Dead Leads: are individuals who have no present or future need for the product or service
• Sales Leads: are potential customer who has a need for the product or service and they are ready to buy.

Our object is to convert as many new leads into sale leads. Achieving this task is dependent on a number of factors such as; the product or service and how robust is your online presence. Leads generation strategies of identifying, organizing, and acquiring always apply. Our successes or failures are dependent on how seriously we approached the market.

Always keep in mind that the digital age has changed the way people interact with one another. As a result, customers expect to have that same freedom with the brands they buy from. These customer expectations exist for all businesses, regardless of the size of the organization. The more efficiently your business generates and qualifies new leads, the better you’ll be able to work with them. Let us help your business generate the leads it requires to boost sales.

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WHAT IS SEO?

WHAT IS SEO?
All business owners and marketing professionals operating a business, blog, or website have probably heard of the term “SEO”. Some recognize its importance or may have even been advised that their website should be implementing a monthly SEO program in their marketing strategy – however, what is SEO and what does SEO mean in 2021?

SEO TERMS WORTH KNOWING
• SEO: Search Engine Optimization
• SERP: Search Engine Rankings Page
• Organic: Unpaid placement in the SERPs, also called ‘earned’ or ‘natural’
• KPI: Key Performance Indicator

SEO DEFINED
Search Engine Optimization is the process of optimizing the content and structure of a web page, website or digital property to improve its organic rankings on SERPs. Effective search engine optimization is accomplished through the use of multiple elements working in unison.

WHAT IS THE PURPOSE OF SEO?
The purpose of SEO is to increase the quantity and quality of inbound traffic to your website. It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them. This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle.

WHY DOES MY BUSINESS NEED SEO?
• Organic search is more visible, more engaging, and results in more traffic
• Organic search is the leading generator of traffic to websites, driving 51% of all traffic.
Purchase decisions begin with search engines: The Digital Influence Index uncovered that 89% of consumers use search engines to inform purchase decisions. Whether purchasing online or off, the initial research begins with search engines.
SEO results in more conversions: SEO generates more inbound leads and produces up to eight times more conversions than other marketing and sales avenues.
• SEO is the lifeblood of online engagement for a reason. It yields better results in a more cost-effective fashion when it comes to customer acquisition than traditional approaches.

WHAT HAPPENS WHEN A BUSINESS IMPLEMENTS AN SEO PROGRAM?
SEO yields tangible, measurable KPIs. Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable – so the benefits of specific SEO practices can be seen and adjusted appropriately.

DOES MY WEBSITE NEED PROFESSIONAL SEO?
All websites stand to benefit from SEO. There are many approaches a business can take to improve their discoverability online, however, a well-planned digital SEO strategy will produce the best results. To learn about how you can increase traffic to your site and improve the overall health and performance of your website’s rank give us a call.

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On-Page SEO Guide

This On-Page Search Engine Optimization Guide will help you optimize your website pages, so they will have the best chance to get found by your target market. This Guide outlines the most important factors to consider when optimizing each page on your site. These steps are listed based on importance, so don’t skip a step. Also, remember that creating new optimized content on a weekly basis is critical to achieving long-term success with SEO.

Step 1: Choose Keywords
Read the page’s content and identify two (2) keywords that are most relevant to the overall page content. Choose one (1) primary keyword relevant to the page’s content and one variation of that keyword (e.g., plural variation or two closely related keywords) per page. If you can’t identify one primary keyword for a page, you’ll need to create new website pages to separate the different content. If it’s not clear to you what page is about, then your visitors and the search engines won’t be able to understand the page either.

Step 2: Page Title
The page title appears as the blue, bolded, underlined text on a Google search results page, and also on the top left the browser bar. The page title should follow these guidelines:
• Be under 70 characters with no more than two long-tail keywords per page title
• The primary keyword should appear first
• Each keyword phrase should be separated by pipes
• Each page title on your website should be unique
• Except for your homepage and contact us page, each page title should NOT include your business name.

Step 3: Meta Description
The meta description appears on a Google search results page under the Page Title. The meta description helps people decide whether to click on your result, or a result above or below you. Think of it as a call to action. The meta description should follow these guidelines:
• Be under 150 characters (but not under 100 characters; take advantage of the space you have)
• Incorporate the primary keyword and at least one secondary keyword
• Provide a valuable, compelling reason for why someone should visit the page
• Include keywords in a conversational format; don’t just cram in keywords for the sake of listing them

Step 4: URL
The website page’s URL should include the primary keyword. Each word in the URL should be separated using dashes (-). e.g., www.examplesite.com/leverage-technology-to-boost-sale

Step 5: Heading Tags
The page should have one H1 heading tag that incorporates the primary keyword, and should align with the page title and the URL or the page. This H1 tag should appear at the top of the page and should be the first thing people see when they arrive on a page.

Step 6: Page Content
Use your primary keyword a few times throughout the page’s content. Don’t overthink keyword density or placement, you should mention them naturally. Try to bold or underline the keyword at least once. This has an effect on how relevant the keyword is to the page. Also mention the secondary keywords when you can.

Step 7: Add a Call to Action
Every website page, including your blog, should have at least one call to action above the page’s fold (Don’t make your website visitor scroll down to see the call to action). Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore, you can optimize the image filename and alt text for the primary keyword you’re targeting on the page.

Step 8: Internal Links
If you mention the primary keyword of this page on other pages within your site, then link to this page using the primary keyword as the anchor text. For example, you should link to a page about inbound marketing software using the anchor text “inbound marketing software.” To make sure this is completed, take a moment to create one (1) or two (2) links on related pages that link back to the page you’re optimizing.

Step 9: Images
Any images used on the page should be optimized so that search engines can “read” the image. Optimize the most prominent image on the page using the primary keyword, and then use the primary and secondary keywords for any other images. Images can be optimized in two ways:
• Filename: Each word should be separated with dashes (-), e.g. inbound-marketing-software.jpg
• ALT text: The alt text should match the file name, without dashes, e.g. Inbound Marketing Software
If you are unable to change the image file name or if it’s too time-consuming, then only change the most
prominent images’ alt text using the primary keyword.

Meta Keywords
They aren’t part of Google’s or Bing’s search algorithm, so I’m not including them as a step. However, still use your primary and secondary keyword in the page’s meta keywords. Smaller search engines still might use them in their algorithm, but major search engines do not use them. HubSpot does not recommend you optimize your meta keywords.