A lead magnet is a way to get your visitors’ information in exchange for something valuable, from free trials to innovative online audit services, you can offer anything that can be received immediately via email. If it hits the target, visitors subscribe and you earn your leads without annoying them. Lead magnets thus compensate users for their engagement with an obvious advantage.
• Lead magnets deliver value before asking for money;
• The value is available only in exchange for a visitor’s email address;
• Visitor can benefit immediately after the transaction;
• You are providing your leads with useful content and
• Your ‘gift’ helps leads discover additional benefits of choosing your brand.
They provide value and are shareable:
Free high-quality content provides great value. If your ‘bait’ is smart and relevant, it shows your customers that you’re not just trying to sell them something and get their money. It’s easy to share links to your research or to embed your video in a blog post.
They promote your brand as an authority:
Lead magnets, such as case studies, manuals or research help you position yourself as an expert in your industry. You can show your potential customers that you are good at what you do and know how to help them.
TYPE OF LEAD MAGNET:
You can invent your own types of custom lead magnets, highlighting the benefits only your business can provide. You can provide information, entertainment, or bargains.
Here are some ideas of lead magnet that could transform the way you engage new customers:
- CONTENT “BAIT”
Content bait is any piece of content that provides clear and immediate value to your audience. For example:
• Text content: How to guides, reports, whitepapers, cheat sheets, case studies, checklists, etc.
• Video content: Video guides and video courses.
• Visuals: Infographics.
The first step is to offer a piece of content that can solve your customers’ challenges. After they click the button and enter their information, they’ll receive an email with your content attached. This offer can be integrated into your page, or it can appear in pop-ups.
Social Media Marketing offered its Industry Report for free, providing a short description on the main page. In addition, after spending some time on the page, visitors would encounter a pop-up window that offered a download of a free PDF copy. - WIDGETS
Widgets are built-in tools that integrate with your website or landing pages. They provide your customers with a unique brand experience by offering them a very customized service. They also enable you to collect valid email addresses, or phone numbers, or other personal data about your prospects. For example, some widgets offer a service, a report, or other important information that may be hard to get for free. With the SEMrush Lead Generation tool, you can place a custom widget on your website that allows you to collect business leads. Your site visitors may see a sign-up form, after which they have signed up, will receives a free content via email, while you receive both their email address and the additional data.
Another way to turn your visitors into leads is to add a callback widget to your website. By inserting the code on your site, you enable your potential client to click on the widget icon to contact you directly and request a response. Getsitecontrol forms and popups help you prevent website visitors from leaving without taking action. This is an easy way to establish individual communication with your prospects and to connect when it’s most convenient for them. - QUIZZES
Gamification can be an effective way to attract leads. Using gaming principles allows you to collect the key information you need about your prospective clients. You might create interactive quizzes to encourage users to leave their email addresses, and you can use the collected data for multiple purposes, for example, to customize a welcome email series that is tailored to the answers they gave in the quiz. Teasing your prospective clients and entertaining them with a short and simple quiz, and send the results via email; this is a tried and tested way of generating leads. - SURVEYS
A survey that exists primarily for your market research can also be used as one of the best B2B lead magnets with an eye-catching CTA. Prospects provide their opinions on the topic related to your industry, and you can, in turn, collect data about their interests.
You can encourage users to answer survey questions and share their contact details in exchange for the whole industry report for free. Better yet, you can also offer the survey results as a data pack in exchange. You may clarify that, their opinions is important to you and other people in your niche. - ONLINE DEMOS
Live demos are useful if your product is comparatively complex, as there are always users who will skip over the ‘”read the manual” step. Engaging your customers in a question-and-answer session can connect them ‘live’ with your customer care. - WEBINARS
Both webinars and podcasts offer new ways to engage with your audience and can be extremely rewarding. You can ask industry experts to take part in your webinar. The more interesting and relevant the topic is the more people are likely to be engaged. Also, provide customers with useful tips while showing them the benefits of your offer, and share your industry knowledge with them. You’ll be building your brand image as someone who assists and grows specialists. - ONLINE EVENTS
You can organize online events and ask people to leave their email addresses to register for an event. Virtual events are not restricted to a single location. This is especially beneficial in these times when remote working and online meetings are becoming the new normal. Event like this will provide your prospective customers the opportunity to learn from specific professionals in the industry and exchange knowledge. - FREE TRIALS
Free trials allow your product to sell itself, eliminating such obstacles as marketing, advertising and potentially pushy messaging. When your customers decide that they need your product after trying it for some time, then you’ve provided them with a great experience. - CONTESTS
Contests have the potential to go viral. Challenge your audience and get them feeling excited about your offer. This is a great way for them to engage more potential customers in their network. - SPECIAL OFFERS
Coupons, discounts, or a few useful freebies are powerful ways to entice an audience to subscribe. Captivating design, combined with the right CTA, can make your offer very attractive. Words like “now” or “limited” can add urgency to the CTA, and motivate customers to quickly take action. - TEMPLATES
One of the good things about templates is that users can download and customize them by filling in the blanks to suit their needs. It’s downloadable and ready to be modified and adapted to individual business needs, makes a great asset for marketers who are looking to add to their collection. - LIVE CHATS
The popularity of live chats has grown in recent years. Chatbot technology that enables you to engage with your customers via a personal assistant on your website continues to evolve, and bots can automatically qualify your leads for you. Drift’s chatbot can have a conversation with your site visitors, ask qualification questions, create leads in your CRM, and book meetings in your calendar for qualified leads. These intelligent virtual assistants can chat on your website 24 hours a day and serve as the best lead magnets without requiring any forms.
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